Here’s What Happened When Chiara Ferragni Spent A Day Out In Puglia…

In honour Of Dior’s 2021 Cruise Collection, the fashion-blogger-turned-digital-entrepreneur took the time to explore the eclecticism of the region best known for its art, music and talent

Dior opted for a digital presentation to showcase its newest Cruise collection – and it certainly didn’t disappoint. 

Due to the novel coronavirus pandemic and social distancing protocols only a select few guests were able to be present at the show, which included OG fashion blogger Chiara Ferragni and her husband, Fedez.

Maria Grazia Chiuri invited the Italian entrepreneur to uncover Puglia’s historical riches and ancestral savoir-faire, as the collection pays tribute to the infinitely precious culture while celebrating he magic of Italian art and craftsmanship. 

As the different energies live on alongside with magical beliefs, viewers witness the region of Puglia from a closer angle reminiscent of the Renaissance and Baroque periods.

From the spectacular church murals to the delicate gold of antiquity, Chiara takes us on an in-depth tour of a region famous for its traditional craftsmanship, music and artistry – elements that were all interwoven into Dior 2021 Cruise collection.

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 Thanks to the expertise of Filippo Cosmelli, the art historian and creative director of IF UNIQUE ART EXPERIENCES.

Lead image courtesy of Christian Dior