Fashion isn’t the only industry going digital to beat the coronavirus epidemic. Universal Studios has announced that its latest releases will be available to stream online starting this week. From as early as Friday, customers can watch new titles on services such as Apple and Amazon Video.
Given the rapidly evolving changes to consumers’ daily lives during this difficult time, @UniversalPics will make its movies available in the home on the same day as their global theatrical releases. https://t.co/aFCA6gySJP— Comcast (@comcast) March 16, 2020
The studio plans to release films that are currently running in theatres, including Emma, The Hunt, and The Invisible Woman starring Elizabeth Moss. Audiences will be able to rent movies for 48 hours for $20 (approximately AED 74). Other studios are in the market to do the same; DreamWorks Animation’s next feature, which is set to release on April 10, will be made available online.
The CEO of the studio said, “Universal Pictures has a broad and diverse range of movies with 2020 being no exception. Rather than delaying these films or releasing them into a challenged distribution landscape, we wanted to provide an option for people to view these titles in the home that is both accessible and affordable.” Most blockbuster releases have been delayed due to Covid-19, recent examples being the Bond film and Disney’s Mulan.
Lead image courtesy of Unsplash.