HH Sheikha Mahra Launches Her Perfume Brand’s Website — And There’s Scented Glitter Powder
Her Highness has officially launched Mahra M1’s web platform, meaning eager fans will soon be able to buy her debut perfume Divorce online
The countdown is on until we can snap up Divorce by Mahra M1.
On Saturday evening Her Highness Sheikha Mahra Bint Mohammed Bin Rashid Al Maktoum – the daughter of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates, and Ruler of Dubai, officially launched the Mahra M1 website.
The Dubai royal’s first foray into the world of fragrance will not only include the signature Divorce perfume but also a Hair & Body spray and scented glitter powder within the collection.
“Our divorce collection is created for both men and women, embodying the principle of true gender equality,” Sheikha Mahra shared in a statement on Instagram.
The website launch comes a week after Her Highness first teased that she had big plans to launch her fragrance brand imminently. “Your patience has been greatly appreciated, and I’m thrilled to announce that we are ready to begin in just a few days,” Sheikha Mahra shared in a recent Instagram Story.
HH Sheikha Mahra Shared A First Look of Divorce by Mahra M1 Perfume Earlier This Week
In the early hours of Tuesday morning, just days after teasing fans, Her Highness shared official campaign photos of Divorce by Mahra M1. The matte black bottle has the word Divorce written on it in white (perhaps symbolism for light at the end of a dark tunnel?), with no information about the notes or when the fragrance will be available for purchase.
The announcement of the fragrance and her new perfume brand, Mahra M1, comes just four months after Her Highness gave birth to her daughter, Mahra.
“Caring for my child has become my utmost priority,” Her Highness told Harper’s Bazaar Arabia exclusively back in January 2024 during her cover shoot interview, a few months before little Sheikha Mahra was born. “It is essential to raise our children to reach their full potential, and in order to do so, I must hold myself to a high standard and serve as a model of exemplary motherhood.”
Her Highness also stressed how important it was for women to pursue their passions, similar to how she launched her fragrance brand just months after her daughter was born. “Additionally, it is important for women to have individual accomplishments outside of motherhood, as they possess a natural ability to excel in various areas,” she said.
How To Buy Divorce by Mahra M1 Perfume
Divorce by Mahra M1 is now available for purchase on the brand’s website. Description on the website reads that Divorce “…embodies confidence and new beginnings. Ideal for those who appreciate elegance and change,”.
The price of the Divorce perfume is Dhs1,000, hair and body spray is priced at Dhs604, and powder at Dhs716.
Back in August 2024, Sheikha Mahra thanked her father for “marking an era that justifies that there is justice for everyone.“
Her Highness recently opened up, giving her followers a glimpse into her personal life. Recently she shared a touching message, honouring her father His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates, and Ruler of Dubai, and his unwavering support.
“Dear Father, thank you for your support. Thank you for your love. Thank you for marking an era that justifies that there is justice for everyone. My respect and love, Mahra,” she wrote on the post, sharing a touching photo of herself hugging her father.
What did Sheikha Mahra’s message to her father Sheikh Mohammed mean?
The Dubai royal and Harper’s Bazaar Arabia January 2024 cover star has been sharing insight into her personal life throughout the past few weeks via Instagram. Therefore, we can only assume she has been seeking out family support during tough times – like any daughter would. Her Highness is extremely close to both sides of her family.
“I take great pride in embodying the values of being Emirati, which include being a symbol of love, family, kindness, and camaraderie,” Her Highness told Bazaar Arabia back in January 2024, touching on how she feels strongly connected to both of her parents and why family is so important to her.
“My upbringing was deeply rooted in Greek culture by my mother, and as a result, I feel a strong sense of connection to it. Maintaining close ties with my family is a significant priority in my life, as it serves as a means to remain closely connected to my cultural heritage.”
Images courtesy of Instagram/@hhshmahra
