If you ever struggle to come up with a good caption for your Instagram photos, then this new app is for you. Rubric – which is the brainchild of Amber Atherton's company Zyper – generates "instant, cool captions" for your photos.
The app promises to solve "the millennial epidemic of deciding what to caption a photo" by using visual recognition technology and machine learning to automatically generate a wide selection of relevant captions, including trending phrases, lyrics and quotes.
"I used to spend way too much time trying to come up with a cool caption," Atherton told us. "I built up this ridiculously long note on my phone, filled with lyrics and quotes and everyone kept asking me to send the note to them or even just caption their photos. So eventually I just thought there has to be a more scalable way to solve this problem."
And the app was born. Now, you simply take your photo and wait for the visual recognition words to pop up so that you can create your perfect caption. Worry that everyone will be posting the same thing?
"No I hope not," she told us. "The idea is for the caption to be uniquely relevant to the photo you're posting."
We also asked her why she thinks there is so much pressure right now to be clever and funny on social media.
"I think it's just a form of validation," she said. "We all feel pressure to show our best selves on social to our friends, to the world. And I think once all the filtering and editing is done you're left with the pressure of what do I caption this? Rubric is just a fun solution to that problem."
After all, as the app says, a photo is only as good as its caption…
Rubric is available to download now on IOS
Via Harper's Bazaar UK