#FFWD2016: Samsung Tech x Fashion Talk Preview

BY Maddison Glendinning / Oct 20 2016 / 21:41 PM

Fashion Forward Season 8 is kicking off with Samsung

#FFWD2016: Samsung Tech x Fashion Talk Preview

Fashion Forward Season 8 officially kicks off this evening with its launch party, and the first event on the schedule is Samsung's Tech x Fashion Talk. 

The much-hyped talk will feature regional and international tech experts chatting about the way in which technology is shaping the fashion industry. The panel's moderator is Abdo Chlala, Samsung's regional head of mobile sales & marketing for MENA, and he will be joined by Valerio Mezzanotti, the co-founder of Now Fashion, Priya Patel, Instagram's brand development lead, and Bazaar contributor and luxury brand consultant Rosemin Manji.
The topic of the talk is "Instant & Immersive Commerce", and panellists will talk about how the convergence of tech and fashion is impacting the fashion world. Topics of focus will include the new 'see now, buy now' model adopted by brands like Burberry, Tommy Hilfiger, Ralph Lauren and Tom Ford, the role of well-curated shoppable content and how content creation and consumption is affected by this new shift. 

The Talk is taking place during Fashion Forward Season 8 at d3 tomorrow. Fashion Forward Season 8 runs from Thursday, October 20 to Monday, October 24. Click here for the full schedule and details.

Related links: FASHION NOW: Part One | Man and MachineFASHION NOW: Part Two | Theatre Of The MindFASHION NOW: Part Three | Beyond The Veil