She may be only 23 years old, but its clear that Dutch born, Moroccan-Egyptian model Imaan Hammam has already carved out a prominent position for herself within the international fashion arena. The striking model, who was discovered at 13 in Amsterdam, made her fashion week debut walking Riccardo Tisci’s Givenchy show at the Spring/Summer 2014 Paris Fashion Week.
Imaan has since gone on to front campaigns for some of the biggest fashion houses including Céline, Coach, Maison Margiela, H&M and Topshop. Alexander McQueen’s Spring/Summer 2020 campaign is the latest notch on the burgeoning model’s high-profile career where she is prominently featured alongside models Vivien Solari and Delice Noordhoff in a romantically-poignant campaign that merges simplicity with impeccable tailoring and exquisite design.
The campaign embraces Creative Director Sarah Burton’s vision for the collection which reveals a new, pared back take on Alexander McQueen’s moody romanticism. Commenting on the Spring/Summer 2020 collection, Sarah Burton stated, “Each look tells its own story. The connection between the clothes is the time it took to make them. I was interested in clarity and paring things down, in the essence of garments – stripping back to the toile. I love the idea of people having the time to make things together, the time to meet and talk together, the time to reconnect with the world.”
An Alexander McQueen “less is more” ideology paired with a diversity-championing cast? We couldn’t ask for more.
All images courtesy of Alexander McQueen.