The cast of new campaign have come together to share the love in Riccardo Tisci’s first festive campaign since being appointed Chief Creative Officer of Burberry.
The star-studded cast includes hijabi model Ikram Abdi Omar, Carla Bruni, Fran Summers, brand ambassadors Zhou Dongyu and Yoo Ah-in, Shay, Lea T, Boychild, Wu Tsang, Cecilia Chancellor, Sasha Pivovarova, Marina Morena, Mahmood and Ruben Loftus-Cheek.
Ikram Abdi Omar
Inspired by the notion of utter harmony, Tisci explained, "I am connected to the idea of unity, togetherness and challenging the perception of what love is today. This for me is the real spirit of the season."
He added, "I loved the idea of bringing together a group of people that have been so supportive of me since I joined Burberry to celebrate my first holiday campaign for the house."
Dancing to the soundtrack of What Is Love? by Deee-Lite, the vibrant group get into the festive spirit and is suitably shot by renowned photography duo Mert Alas & Marcus Piggott.
Press play on the video for your first look at the campaign...