The Best Fashion Brands To Follow On Instagram

See which regional and international labels are getting all the likes

As a visual window into their brand, social media platforms are a key channel for fashion designers to highlight their message. From cool gifs to video teasers and engaging content, Instagram has become synonymous with navigating the current sartorial landscape for labels and shoppers alike. We chart the most original feeds you need to follow:

1. Chanel

Glamour, gowns and gorgeous accessories. 

#ChanelSpringSummer

A post shared by CHANEL (@chanelofficial) on Feb 28, 2017 at 2:56am PST

 

2. Gucci

Equal parts fashion and fun. 

#TFWGucci @pollynor is a one-woman meme machine. Focused on women, demons, and the societal sexism, her drawings have hilarious insights that make you want to hit “like” and then be her best friend. She reclaims devilry as powerfully feminine. Her idea of the perfect funeral hymn? “Glamorous” by Fergie, feat. Ludacris. If you’ve ever promised yourself you’d start saving up like a responsible adult only to blow it off when faced with an accessory you can’t resist, Polly Nor is the artist for you. – Text by @tatianaberg #TFWGucci #LeMarchédesMerveilles. Discover more through link in bio.

A post shared by Gucci (@gucci) on Mar 21, 2017 at 4:11am PDT

 

3. Victoria Beckham

A glimpse into her fashion and family worlds. 

A post shared by Victoria Beckham (@victoriabeckham) on Mar 31, 2017 at 7:27am PDT

 

4. All Things Mochi

Filled with cool, colourful ‘It’ girls. 

A post shared by Mochi (@allthingsmochi) on Apr 17, 2017 at 10:06pm PDT

 

5. Dior

Ooh la la luxury and lots of high-fashion photography. 

For her debut at Dior, #MariaGraziaChiuri had fun with the House codes, in the process paying tribute to Monsieur Dior's superstitions by giving tarot a central place in her Spring-Summer 2017 collection, whether on dresses, scarves or clutches. #DiorSS17

A post shared by Dior Official (@dior) on Apr 5, 2017 at 5:22am PDT

 

6. Burberry

Window shopping via your mobile. 

Shot in Dubai, @SukiWaterhouse wears a floor-sweeping #Burberry dress detailed with artisanal mesh panels and floral macramé for @HarpersBazaarArabia

A post shared by Burberry (@burberry) on May 11, 2016 at 9:08am PDT

 

7. Dolce & Gabanna

Bold pictures, plenty of prints and a good dose of wanderlust. 

The best way to visit a traditional souk in Dubai? With all your friends. Photo by @MorelliBrothers. #realpeople #DGAbaya

A post shared by Dolce & Gabbana (@dolcegabbana) on Feb 22, 2017 at 8:51am PST

 

8. Nathalie Trad

Creative cuts and BTS shots of building a brand. 

A post shared by NATHALIE TRAD (@nathalietrad) on Mar 20, 2017 at 9:43am PDT

 

9. Isabel Marant

The only account that can make Sepia tone look stylish. 

#IM #IsabelMarant #SS17 @SoItGoesMag styled by @LizMcClean shot by @JamieWright84 w/ @DrakeBurnette

A post shared by Isabel Marant Official Account (@isabelmarant) on Apr 11, 2017 at 10:04am PDT

 

10. L’Afshar 

Accessory must-haves and flat-lay heaven. 

For all the gold lovers / #goldchromeclutch ☁️

A post shared by L'AFSHAR (@lilianafshar) on Mar 16, 2017 at 9:37am PDT