As a visual window into their brand, social media platforms are a key channel for fashion designers to highlight their message. From cool gifs to video teasers and engaging content, Instagram has become synonymous with navigating the current sartorial landscape for labels and shoppers alike. We chart the most original feeds you need to follow:
Glamour, gowns and gorgeous accessories.
Equal parts fashion and fun.
#TFWGucci @pollynor is a one-woman meme machine. Focused on women, demons, and the societal sexism, her drawings have hilarious insights that make you want to hit “like” and then be her best friend. She reclaims devilry as powerfully feminine. Her idea of the perfect funeral hymn? “Glamorous” by Fergie, feat. Ludacris. If you’ve ever promised yourself you’d start saving up like a responsible adult only to blow it off when faced with an accessory you can’t resist, Polly Nor is the artist for you. - Text by @tatianaberg #TFWGucci #LeMarchédesMerveilles. Discover more through link in bio.
3. Victoria Beckham
A glimpse into her fashion and family worlds.
4. All Things Mochi
Filled with cool, colourful 'It' girls.
Ooh la la luxury and lots of high-fashion photography.
Window shopping via your mobile.
7. Dolce & Gabanna
Bold pictures, plenty of prints and a good dose of wanderlust.
8. Nathalie Trad
Creative cuts and BTS shots of building a brand.
9. Isabel Marant
The only account that can make Sepia tone look stylish.
Accessory must-haves and flat-lay heaven.