Celebrities Have Been Asked To “Dress Sustainably” At This Year’s BAFTA Awards
Expect to see repeats of old dresses on the red carpet as well as other sustainable options
With the climate crisis at front of mind, the fashion industry and award shows alike are facing more and more scrutiny over their environmental footprint levels and problematic sustainability track records. Many are making active attempts to become more sustainable, such as the Golden Globes, who for this year’s ceremony decided to serve a completely plant-based menu.
Now, it’s the BAFTA’s turn to turn the red carpet green on February 2nd.
Lucy Boynton at the BAFTAs 2019
The academy have asked all attendees to this year’s event to either re-wear an outfit they already own, or to choose another sustainable option for the red carpet. Guests will be provided with a sustainable fashion guide, specially created by the London College of Fashion’s Centre for Sustainability, to help them make more informed choices. This includes the suggestion of more eco-friendly options for them to consider, such as renting clothes, buying vintage, re-wearing existing gowns or looking to designers who have significant sustainable credentials, which include the likes of Stella McCartney, Phoebe English, Reformation and Rejina Pyo.
Kate Middleton at the BAFTAs 2017
Judging by the number of celebrities who have already jumped onboard the sustainability bandwagon, we can be fairly certain that this year’s BAFTA red carpet will not disappoint. Take Cate Blanchett, for example, who effortlessly pulled off chic couture recycling at the 2018 Cannes Film Festival, or Kate Middleton, who has been known to frequently recycle her wardrobe with stylish ease. And, lest we forget, Kim Kardashian’s love of vintage designer clothing, a trend which has also been adopted by the likes of Rihanna, Bella Hadid and Jennifer Aniston.
Here’s to hoping that the BAFTAs have established a red carpet rule that will flourish for decades to come…
All images courtesy of Getty