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Chanel Just Collaborated With Sofia Coppola In The Most Unique Way
Chanel Just Collaborated With Sofia Coppola In The Most Unique Way
Posted inFeatured News

Chanel Just Collaborated With Sofia Coppola In The Most Unique Way

by Shivani MathurOctober 22, 2019September 12, 2021
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Chanel’s Mademoiselle Privé in Tokyo combines both vintage and modern elements of the brand

Chanel has collaborated with Sofia Coppola in the most unique way. The celebrated American director created a film for the brand, a video collage featuring many of Chanel’s muses, past campaign advertorials, and a snippet from Coco Chanel’s clip talking about the iconic Chanel N°5 perfume. The short film marks the “Mademoiselle Privé” exhibition’s fifth stop: Tokyo, in its tour after being held in London, Seoul, Hong Kong and Shanghai. 

View this post on Instagram

Filmmaker Sofia Coppola has made a video collage in tribute to Gabrielle Chanel for the occasion of the Mademoiselle Privé exhibition in Tokyo. Composed of images and videos from the archives, advertising and film extracts, this tribute reflects Sofia Coppola’s perspective of CHANEL through her unique style and eye. Mademoiselle Privé will be held at the B&C Hall-Tennoz in Tokyo, from October 19th to December 1st. #CHANEL #MademoisellePrive #シャネルマドモアゼルプリヴェ #SofiaCoppola

A post shared by CHANEL (@chanelofficial) on Oct 13, 2019 at 11:33am PDT

Sofia seemed like perfect choice given her affinity to the city of Tokyo (she bagged her Oscar for Lost in Translation, a film set against the bakdrop of Tokyo) and the fact that her association with the brand goes way back. As a teenager, she was given an internship by Karl Lagerfeld himself to work at Chanel’s Creation studio.

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Friend of the House Sofia Coppola discusses the symbols and codes of the CHANEL vocabulary that can still be seen in Gabrielle Chanel’s apartment in Paris. Learn more about the creative worlds of CHANEL at the B&C Hall-Tennoz at the Mademoiselle from October 19th to December 1st. #CHANEL #MademoisellePrive #シャネルマドモアゼルプリヴェ #SofiaCoppola

A post shared by CHANEL (@chanelofficial) on Oct 13, 2019 at 10:04am PDT

Discussing her vision for the film she says, “I did a collage from the Chanel archives, trying to capture the essence of Chanel, what Coco started, and Karl and Virginie have continued, bringing Coco’s modern vision to women today. Chanel embodies chic Parisian style and I tried to incorporate the playfulness Karl always brought to his approach. I loved looking through the footage of so many beautiful collections and the iconic women throughout its history”.

The exhibition’s aesthetic is modelled after Coco’s legendary apartment 31 rue Cambon. It features Haute Couture reinvented for every collection by Karl Lagerfeld and now Virginie Viard, the legendary perfume  N°5  that was created in 1921, and High Jewellery with the reedition of “Bijoux de Diamants”: Gabrielle Chanel’s one and only collection designed in 1932.

Featuring a live performance by house ambassador Pharrell Williams and DJ sets by House ambassador and Korean model Soo Joo Park and by Mike Larson, the opening of the exhibition on 17 October was a star-studded affair. Among other A-listers that attended the exhibition’s opening on October 17 were Japanese singer Rina Sawayama, Australian actress Natasha Liu Bordizzo, local ambassadors Nana Komatsu, Ayami Nakajo and Koki, and of course, Sofia herself.

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Guests and friends of the House Mirei Kiritani, Pharrell Williams, Ai Tominaga, Yui Sakuma, Soo Joo Park, Nana Komatsu, Ayaka Miyoshi, Koki, Ayami Nakajo and Kyoko Hasegama discovered Gabrielle Chanel’s apartment in an exclusive setting during the Mademoiselle Privé Tokyo exhibition opening at the B&C Hall-Tennoz in Tokyo. Now open until December 1st. #CHANEL #MademoisellePrive #シャネルマドモアゼルプリヴェ @Mirei_Kiritani_ #MireiKirihani @Pharrell #PharrellWilliams @Ai_Tomminaga #AiTominaga #YuiSakuma @Soojmooj #SooJooPark @konichan7 #NanaKomatsu @Koki #Koki @Nakajo_Ayami #AyamiNakajo @Kyoko.Hasegawa.722 #KyokoHasegawa

A post shared by CHANEL (@chanelofficial) on Oct 19, 2019 at 5:23am PDT

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Tags: Chanel, Karl Lagerfeld, Mademoiselle Prive, Pharell Williams, Sofia Coppola, Tokyo

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