KENZO Reimagines Activewear With KENZO Sport

The French-Japanese fashion house has just unveiled a new collection of functional yet stylish sportswear pieces

With the cooler months of the year almost here, many of us will be making plans to spend more time outside.

Whether that’s jogging on the tracks at Kite Beach or camping in Hatta with the family, one might soon start thinking about adding a few new pieces to their stockpile of activewear – and while looking stylish is important, it can be tough to find items that are functional yet also provide the wearer with the option of expressing their personal style while on the trail during a hike (after all, you never know when the perfect photo-op may occur…)

KENZO has officially launched KENZO Sport, a fun yet technical sportswear line that combines the brand’s quirky sense of style with practicality. With strong graphic design and serious streetwear vibes, the collection showcases functional unisex pieces that are bound to make you stand out during your workout.

Ranging from puffer jackets and windbreakers to t-shirts and leggings, the line is perfect for anyone who enjoys keeping active yet might need a bit of extra protection from the elements when spending time outside – all while boasting a reimagined version of the iconic KENZO logo, which has been transformed into an ‘X’.

See the collection in action in the video below, shot by Tim Elkaim.

KENZO Sport will be available on KENZO.com from August 30 and in KENZO stores globally from August 31.

KENZO Sport can be shopped at The Dubai Mall, Galeries Lafayette, Mall of the Emirates, Robinsons and Harvey Nichols (Dubai); Galleria Mall on Al Maryah Island and Tryano (Abu Dhabi); Harvey Nichols (Kuwait); Bahrain City Centre and Saks fifth avenue (Bahrain); Riyadh Park and Faisaliah Mall (Riyadh); Red Sea Mall and Mall of Arabia (Jeddah). 

All images supplied.