Lily Donaldson Revealed As The New Face Of Kurt Geiger

The British beauty fronts the brand’s A/W17 campaign

Kurt Geiger is launching its brand new A/W17 collection today and the footwear label has announced that British model (and Victoria’s Secret angel) Lily Donaldson is the new face of the brand.

Lily appears in a series of scene-stealing footwear pieces, including a pair of white booties, the season’s “it” shoe, that we immediately want to add to our collection, as well as some sleek, pearl-embellished slides.

Of the collection, Lily says, “I love [it], it is super fun, feminine and playful and so fitting for the next season!”

The brand’s creative director Rebecca Farrar-Hockley predicts the boot will be the season’s big winner. “Dressing up is the new dressed down this season. Your accessories need to make a big impact and dare to stand out. This season the boot is really the ‘it’ item and is back making a big statement as the outfit transformer that will deliver whatever the weather, whatever the occasion.”

The best news is that Geiger has also launched an exclusive pre-order preview on site so you can order a select edit of some of the collection’s hottest styles ahead of everyone else. What are you waiting for? Click here to get shopping.