Raf Simons Announces His First Collection For Calvin Klein

And it’s not what you might think

The fashion world has been eagerly awaiting the unveiling of Raf Simons‘ debut collection for Calvin Klein and that wait was officially over last night.

Raf, the new COO of Calvin Klein, announced the collection via Instagram overnight and said, “Calvin Klein By Appointment 1-14 is very much about celebrating the American woman and American fashion.” 

The collection is called Calvin Klein By Appointment and is made up of 14 pieces of made-to-measure clothing. It will be made entirely in New York and the brand will take appointments from April 1. 

Raf called in a slew of familiar faces to front the campaign images including Abbey Lee Kershaw, Julia Nobis and Lineisy Montero. The ex-Dior designer also tapped a new face – that of rising star Millie Bobby Brown. The only young female lead character on Netflix’s Stranger Things, Millie has had several high profile designers take a liking to her since her TV debut, including Coach and Burberry. The print campaign for Calvin Klein is her first official foray into the fashion world. 

The timing of Raf’s announcement is no fluke, seeing as the spring haute couture shows kick off in Paris today and his first collection is essentially couture given that it’s made-to-measure. It looks to be a departure from the brand’s usual aesthetic, with Simons stating, “Calvin Klein is not only about iconic underwear and jeans – it’s about so much more.”

In addition to By Appointment, Raf also has a show scheduled for February 10 during New York Fashion Week for the A/W17 shows.