The Saudi Designer Who Just Graced The Cover Of Forbes Middle East To Show At Paris Fashion Week
Honayda Serafi is on the rise
From Priyanka Chopra’s white pleated jumpsuit at Cannes Film Festival, to Lupita Nyong’o’s double breasted suit at the SXSW Film Festival in Austin, Texas, and Ashanti’s metallic georgette gown at the premiere of her musical film ‘Stuck’ in New York, Saudi Arabian designer Honayda Serafi is quickly becoming the go-to designer for Hollywood A-listers.
And this month, the Arab creative has landed her first Forbes Middle East cover, where she has been named one of the top business women from the Middle East.
“I had a vision that I wanted to start a brand since I was a little girl,” Serafi tells Forbes about her eponymous label. “The brand is about women empowerment and my designs are inspired by women.”
Ahead of Saudi National Day, women around Serafi also reflect on the designer and the brand’s accomplishments in the Arab world. “I think Honayda has captured us,” Marriam Mossalli, founder of luxury fashion consultancy Niche Arabia tells the publication. “I couldn’t think of a better representation of Saudi fashion and talent.”
Serafi will be showcasing her latest collection at Paris Fashion Week on September 28. Watch this space.