Watch | Behind The Magic: A Glimpse Inside Chanel’s Atelier

Showcasing the savoir-faire of the atelier Premières and their teams in Paris, this video presents how creative director Virginie Viard’s designs came to life…

Shot by French fashion documentarian Loïc Prigent, this short film captures all of the savoir-faire that inhabits Chanel’s ateliers in Paris – from the Tailleur and the Flou ateliers, where the designs come to life, all the way to the fittings at the Chanel Creation studio. 

Capturing the essence of what really goes into Haute Couture, the film also displays the ideas and opinions of the atelier Premières, along with certain seamstresses, while they reveal some of their tailoring secrets. 

Watch the magic unfold here, in the lead of to the French luxury maison’s A/W 2020-2021 Haute Couture presentation.

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Lead image courtesy of Chanel