Jenna Ortega is The Face Of New adidas Brand
For the first time in 50 years, the sportswear powerhouse is launching a new label — and the Wednesday star has been tapped to be its first ambassador
Bazaar Arabia shares everything we know about the Wednesday actress’s collaboration with the iconic sportswear brand here.
Adidas has announced that they will be launching a new brand — and Wednesday’s Jenna Ortega has been chosen as global ambassador to represent the three stripes.
Known to stand up for what she believes in, the sportswear brand deems Jenna as the right fit for their newest launch. The football and yoga fan, who counts fencing as one of her athletic skills (thanks to her role in Netflix’s Wednesday), has reposted the brand’s Instagram image of her wearing purple sweatpants and a tricot on her Instagram story, with the words: “So excited to be joining the @adidas family!!”
The actress opens up about her love for the company and her excitement with the upcoming release.
“My love for adidas is one that goes back years. It’s always had such a presence in sport, music and culture and continues to be an innovator in so many ways. Growing up for me it always had to be adidas sneakers and tees as the go-to, to this day so much of my wardrobe is made up of the iconic three stripes. I feel so honored to become a part of this legendary family of changemakers and be the face of its all-new label. Can’t wait to show you guys,” she says.
“At adidas, we are constantly looking at ways we can push the boundaries in both sport and culture, which is why it’s so exciting that we can announce Jenna Ortega has joined us, to launch our first new label in 50 years,” Brian Grevy, adidas Executive Board Member, said. “A progressive and passionate next generation pioneer that is making waves across the globe, her fresh and creative way of thinking is what we, as a brand, found ourselves on and continue to be inspired by. We can’t wait to unveil what’s to come from this special partnership, very soon!”
Fans of the brand in the UAE can shop the new label from 9 February, 2023 in stores and on adidas website (with early access available from 2 February 2023.)
For more information visit adidas.ae
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