Karl Lagerfeld Turned Le Grand Palais Into A Beach For The Chanel Show

Chanel, Le Grand Palais, PFW, SS19
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Chanel spring/summer 2019
Chanel’s spring/summer 2019 show made waves at Paris Fashion Week — literally

The invitation to Chanel’s spring/summer 2019 show at Paris Fashion Week suggested flat shoes as the preferred footwear of choice – and after taking one step inside Le Grand Palais, it was very clear why. Karl Lagerfeld transformed the exhibition hall into a beach for the occasion, complete with mounds of sand covering every inch of the floor, a tidal machine creating lapping waves that broke against the shore, a coastline depicted on a panoramic blue backdrop, and Chanel lifeguards atop their wooden beach huts. And the collection perfectly mirrored the atmosphere.

Kaia Gerber, Adwoa Aboah, and Moroccan model Nora Attal led the beach-chic, barefoot models (it would be tricky to navigate the sand in heels, after all) out on the sandy runways for Chanel By The Sea. Straw hats, beach bags and one-shouldered swimsuits made a case for the brand’s latest collection.

Of course, there were eveningwear options, too; embellished black gowns and Chanel’s signature tweed two pieces reimagined for spring/summer.

In keeping with the theme, Baywatch star Pamela Anderson took to the FROW, alongside Pharrell Williams, who has starred in several Chanel campaigns. 

For the finale, models frolicked, skipped and ran down the shore, arm-in-arm with one another, laughing and giggling along the way – a scene rather evocative of, well, a day at the beach! Closing the show alongside Karl this season was his right-hand woman, Virginie Viard, Chanel’s studio director who has been by his side since joining the house in 1987.

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Chanel, Le Grand Palais, PFW, SS19
Getty Images
Chanel spring/summer 2019