5 Things We Learned From Gucci’s Cruise 2020 Show

Gucci, Gucci Cruise 2020
Courtesy of Gucci by Getty Images
Gucci Cruise 2020
The Italian fashion house hosted its latest show in Rome last night

The collection was all about embracing a pro-choice point of view…

Alessandro Michele paid tribute to freedom, particularly with regard to women's bodies. As well as an embroidered uterus on the front of one of the gowns, the feminist slogan from the 1970s, 'My Body, My Choice' was emblazoned on the back of a jacket.

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‘My Body My Choice’ is a feminist slogan from the 70s which appears on the reverse of this jacket seen before the #GucciCruise20 fashion show by @alessandro_michele. This piece echoes the Creative Director’s continuing vision of freedom, equality and self-expression. Since founding @chimeforchange in 2013—the global campaign that represents and advocates for gender equality—@gucci has a longstanding commitment to women and girls by funding projects around the world to support sexual and reproductive rights, maternal health, and the freedom of individual choice. Learn more about the global partners for sexual and family health rights the campaign is donating to in 2019, which can be found in @chimeforchange’s link in bio. @museiincomuneroma #AlessandroMichele #MuseiCapitolini

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The location of the show inspired the designs…

This year's show location, at The Capitoline Museums in Rome, follows on from several other historic buildings in which Gucci has chosen to present its annual cruise collection, including the Cloisters of Westminster Abbey and the Palatine Gallery at Pitti Palace in Florence. In Michele's show notes, he described how he visited the cultural location throughout his youth, letting show-goers glimpse into his inspiration for the collection, which, as with most of his designs, reference the conversation between past and present.



Alessandro Michele also created a jacket that payed homage to the location. 

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Moments before the #GucciCruise20 fashion show unfolding at Rome’s Capitoline Museums @museiincomuneroma, a look with ‘22.5.78’ refers to the date established of the Italian statute for the social protection of motherhood and the voluntary interruption of pregnancy, better known as statute 194. This jacket is created from @alessandro_michele’s continuing vision of freedom, equality and self-expression. Since founding @chimeforchange in 2013—the global campaign that represents and advocates for gender equality—@gucci has a longstanding commitment to women and girls by funding projects around the world to support sexual and reproductive rights, maternal health, and the freedom of individual choice. Because none of us can move forward if half of us are held back. Learn more about the global partners for sexual and family health rights the campaign is donating to in 2019, which can be found in @chimeforchange’s link in bio. #AlessandroMichele #MuseiCapitolini

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There were plenty of other references to Ancient Rome…

Aside from the political references, the show was also filled with Herculean togas and robes.



But still kept plenty of that Gucci iconography by Alessandro Michele…

Roman silhouettes were met with more niche modern touches, including Mickey Mouse motifs and the bold and eccentric prints and designs that Michele has become so well known for.



There were plenty of celebs there…

Former BAZAAR cover star Salma Hayek, Zoe Saldana and Harry Styles (who took to the stage for an exclusive post-show performance) admired the collection from the front row, alongside influencers and BAZAAR’s Editor-in-Chief Salma Awwad, all of which were given a bright torch to hold up in order to see the collection as the show took place almost completely in the dark.

Press play to watch the full Gucci Cruise 2020 show

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Gucci, Gucci Cruise 2020
Courtesy of Gucci by Getty Images
Gucci Cruise 2020