Saudi Designer Mohammed Ashi To Design Cabin Crew Uniforms For Riyadh Air
The designs will be unveiled at a runway event during Paris Haute Couture Week in June
Riyadh Air has tapped renowned Saudi designer, Mohammed Ashi, founder of Paris-based label, Ashi Studio, to design its first-ever fashion line for its cabin crew.
The Kingdom’s newest airline is set combine impeccable design with cutting-edge functionality, and will take its maiden flight in 2025.
Speaking on the collaboration, Mohammed Ashi said: “It’s such an honour to collaborate with Riyadh Air to design the airline’s first ever cabin crew fashion line. The airline will play an important role in the future of Saudi Arabia by making Riyadh one of the world’s key destinations. I am delighted to be part of a project so significant for our nation. It’s an exciting time to be in Saudi Arabia and to witness another Saudi brand going global. I am looking forward to sharing the cabin crew fashion line with the world, and to seeing the Riyadh Air team wearing my creations when it takes its maiden flight in 2025.”
Sharing a common ethos of luxury, style, and innovation at the heart of their brands, Ashi’s uniform collection will be a visual manifestation of Riyadh Air’s dynamic approach to setting new standards in customer service and style, along with their relentless attention to detail.
The designs will follow the same standards as the airline’s dual-livery designs launched in 2023, showcasing sophistication, comfort, and the designer’s exceptional craftsmanship, while taking inspiration from Saudi Arabian heritage.
CEO of Riyadh Air, Tony Douglas, said he certain Ashi’s designs will leave a lasting impact on passengers long after they’ve landed. “It is a hugely proud moment for Riyadh Air to be working with an exceptionally talented designer such as Ashi for our beautiful cabin crew fashion line. Our cabin crew personify the panache and style that Riyadh Air represents, making it imperative to partner with a like-minded innovator who not only understands Saudi Arabian culture and hospitality, but also captures the essence of our brand with a bold, visual impact,” he said.
The cabin crew designs will be unveiled at a runway event at Paris Haute Couture Week on June 27, the evening after Ashi’s fall 2024 couture show. The full collection is scheduled to be released later this year.
Lead image credit: @ashistudio/Instagram