Ounass’ Latest Autumn/Winter Collection, “Dreaming of Reality,” is The Ultimate Fashion Fantasy
In honour of a fresh fashion season, Ounass invites shoppers in the region to dream of an attainable reality – offering the best of luxury fashion at your beck and call…
Offering the Middle East’s most extensive range of luxury fashion brands in one accessible luxury e-commerce site, Ounass is dubbed the “definitive home of luxury” – and it boasts over 1500 luxury brands to prove it. Since its launch in December 2016 as part of Al Tayer Group, the Dubai-based e-commerce giant consistently offered a fabulous array of opulent seasonal collections.
To commemorate autumn’s arrival, Ounass is pleased to announce the launch of Dreaming of Reality, a curated selection of the best in both chic-casual pieces and partywear for the statement makers at heart.
Saudi content creator and tastemaker Nojoud Al Rumaihi guides Bazaar Arabia through some of the key pieces that comprise the collection. A fashion week stalwart and trends expert, if anyone knows how to translate catwalk cool to every day dressing, it’s Nojoud. “Confidence is the best accessory,” she says, “Invest in timeless pieces, and accessorise strategically.”
Here, she shares a selection of her favourite brands and pieces included in Ounass’ seasonal curated edit.
Bouguessa
“Bouguessa is a brilliant Middle Eastern designer,” notes Nojoud. “She creates timeless, elegant pieces that can travel across many cultures and styles, and is one of the designers who truly understands the women she dresses and what suits them.”
Wardrobe classics with a twist — ideal for busy women looking for day-to-night options — the brand is best known for its fresh take on staple pieces.
Solace London and The Attico
“This dreamy Solace London outfit, evoking old Hollywood glamour, is made modern with The Attico accessories,” shares Nojoud, referring to this standout look included in Ounass’ curated edit.
Perfect for a night out on the town or seasonal party, this off-the-shoulder dress combines the best of va-va-voom energy with Old Hollywood elegance.
Amina Muaddi
One can never have too many shoes — and we think Nojoud would wholeheartedly agree. The content creator is quick to celebrate renowned accessory designer Amina Muaddi, highlighting how she’s a “true industry inspiration.” After all, anyone who can dream up a pair of heels as decadent as the ones below truly is a genius.
Giuseppe di Morabito
Sophisticated denim-on-denim enthusiasts are spoilt for choice. “This bold denim-on-denim look with accentuated flowers adds a fun twist,” shared Nojoud, highlighting one of the most appealing pieces from Ounass’ seasonal edit.
Prada
A long-time fan of the Italian fashion brand, Nojoud shares her excitement at the inclusion of one of her favourite pieces: the small supernova. The perfect carry-all for daily essentials, the bag is both functional and a sartorially splendid addition to the closets of those women looking to, in Nojoud’s words, “accessorise strategically.”
To shop Ounass’ new Autumn/Winter 2023 collection, click here.
Photography by: Mann Butte. Styling by: Kavisha Khandelwal. Interview by: Lara Arbid
Images supplied.