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Who Are Snehal and Jyoti Babani? 4 Facts To Know About The Viral Sister-Duo

You may best know them for wearing Birkin charms in their hair, but who are the sartorial siblings unafraid of challenging the status quo? We share a few little known facts about them here…

Meet Snehal and Jyoti Babani. Their Instagram feeds have sparked both criticism and admiration, and yet the two sisters seem to continue to rock their eclectic style, whether on bustling streets or sitting FROW at fashion week.

Image Courtesy of Instagram/@snejyo

Beyond serving as the ultimate fashion inspiration for their over 28,000 followers on Instagram, the sisters possess a knack for accessorising and styling themselves in unique ways. From incorporating cardholders from the Louis Vuitton x Supreme collaboration and wearing Hermès charms as hair accessories to flaunting the rarest of vintage bags, the duo are always finding fresh ways of styling their looks.

Image Courtesy of Instagram/@snejyo

In a celebration of their extravagant and individualistic approach to fashion, Bazaar Arabia brings you five facts about the viral sister-duo.

Who Are Snehal and Jyoti Babani? 5 Facts To Know About The Viral Sister-Duo

They Grew Up In India.

The sisters were raised in the bustling coastal city of Mumbai. Their latest look is a testament to their love for their rich Indian heritage.

Image Courtesy of Instagram/@snejyo

The duo recently attended the Chanel Haute Couture Spring/Summer 2024 show during Paris Fashion Week in all-black silk sarees complete with elements from the French couturier.  

According to reports, the sisters work at their father’s company, Privi Specialty Chemicals Limited, which specialises in custom-made aroma and fragrance chemicals for soaps, perfumes, cosmetics, and more. 

They’re Sisters, Not Twins

Image Courtesy of Instagram/@snejyo

Despite online fashion commentators referring to them as twins after their viral fame, Snehal is the elder of the two. In true sister style, they perfectly coordinate their ensembles, from the brands to the colours they choose to wear. But their personal style always shows through subtle differences in their looks. 

Their Handbag Collection Is To Die For.

Image Courtesy of Instagram/@snejyo

No ensemble of theirs is complete without a statement bag, many of which are rare and coveted vintage pieces from top luxury houses. Think the Lucite and Crystal Rocket Ship Evening Bag from Chanel’s Fall/Winter 2017 collection or the Louis Vuitton Airplane Bag designed by Virgil Abloh.

They recently went viral.

Although they’ve been fixtures at runway shows for some time, it was a head-to-toe Hermès ensemble that garnered attention on Instagram and TikTok earlier this year. 

Photographed during Paris Fashion Week, they sported ponytails adorned with pieces from the iconic brand’s mini collection and Sunset Rainbow Birkin bags.

Lead Image Courtesy of Instagram/@snejyo

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