Shop This Dubai-based Jewellery Brand And Do Your Bit To Save The Ghaf Trees

Ōerum, JEWELLERY COLLECTION, Ghaf trees, Sustainability
Ōerum founder Tamasine Coenen is styling up our jewellery boxes and supporting the Year of Tolerance all at the same time

Born out of a passion for naturally beautiful objects and the appreciation for delicate craftsmanship, Ōerum jewellery was imagined on the 4th July 2016, when its founder, Tamasine Coenen, became engaged to her now husband on one of Amsterdam’s most beautiful canals. Suddenly recognizing the power that something so pure and elegant can have, Coenen decided to pursue her new-found passion and, as they say, the rest is history.

Photo courtesy of Ōerum jewellery

Chanelling a sustainable approach to jewellery creation, Ōerum’s brand pillars are pure, simple and quality – which means being honest and authentic with a back-to-basics approach that favours quality over quantity. And it’s this commitment to the environment that has inspired her latest piece – the Ghaf Leaf Earring.

The Ghaf Leaf Earring, Dhs960

Launched to promote and support the UAE’s Year of Tolerance, this limited edition statement earring was designed to be worn on one earlobe, and is inspired by the Ghaf Tree Leaf. Want to know the best bit? For each piece sold, a Ghaf tree will be planted in partnership with the ‘Give a Ghaf’ Tree planting programme which has been designed to conserve the tree of the dunes and give back to the community.
We can’t think of any better reason to go shopping than that!

To buy your own Ghaf Leaf Earring, shop here

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Ōerum, JEWELLERY COLLECTION, Ghaf trees, Sustainability