She had a cameo in the Hollywood blockbuster Men In Black: International earlier this year and has just surpassed the two million followers mark on Instagram. Super mama and former Harper’s BAZAAR Junior Cover Star Karen Wazen needs little introduction, and fans will be delighted to learn that the social media star’s eponymous eyewear brand is now available on Farfetch.
Founded in 2018, Karen Wazen Eyewear has taken over our feeds, with “It” girls and influencers clamouring to show off their preferred KW shades online. The brand’s ultra-stylish sunnies are a reflection of Karen’s personality: playful, recognizable and ‘grammable to boot. After a successful launch year, international luxury e-tailer Farfetch has picked up ten of the brand’s best-selling styles to make them available for purchase to a global audience.
“At the brand’s core, we celebrate diversity and individuality from our product offering, to the way we visually communicate and interact with our audience, and sharing that commitment with Farfetch to broaden our market globally as our first online retail partner is a very exciting feat for the brand,” said Karen Wazen.
Commenting on the launch, Edward Sabbagh, Managing Director at Farfetch Middle East said, “The launch of Karen Wazen Eyewear allows us to put a spotlight on someone from our own regional community and we are thrilled to share Karen’s inspiration with the global Farfetch network.”