The Elephant Crisis Fund estimates that between 20 and 30 percent of the world’s elephant population has been lost due to poaching since 2009. In support of the project’s work to preserve the project’s Knot On My Planet campaign to save the elephants, Loewe has launched a limited edition range of Tan Elephant Mini Bags, featuring beadwork by Samburu women from Northern Kenya.
The campaign, which features Knot on My Planet’s global ambassador, supermodel Doutzen Kroes, supports the Elephant Watch Camp in Kenya.
Speaking about the project, Kroes said: “My favourite thing about elephants is that I can look at them for hours, I spend many hours with my kids, with my children, where I actually noticed my four old son then would sit there for two hours fascinated. And I think it’s because they have a similar emotions to us and it’s almost like looking at another family”.
We’ve been working on a secret project for a while now and I’m beyond thrilled to announce our latest collaboration in support of the @ElephantCrisisFund, @LOEWE has launched a limited edition Elephant Mini Bag in collaboration with @KnotOnMyPlanet, featuring beadwork by women from the Samburu Trust in northern Kenya. #LoeweKOMP #elephantcrisisfund #knotonmyplanet #loewe
Now on loewe.com – A limited edition Elephant Mini Bag, launched in collaboration with #KnotOnMyPlanet and its global ambassador @doutzen The house´s signature bag has been adorned with handcrafted beadwork by women from the Samburu Trust in northern Kenya, who live among the elephants and are renowned for their skilled craftsmanship with brightly coloured beads. #LOEWE will donate all proceeds of sales to the @elephantcrisisfund , which aims to stop the killing of elephants, prevent trafficking and end the demand for ivory. The bag is also available in store at @bergdorfs Read more about the collaboration on loewe.com #LOEWEkomp #KnotOnMyPlanet #ElephantCrisisFund
The Samburu people who made the beadwork for the limited edition bags have a special relationship with the elephants, working closely with conservation charities in order to protect them.
Models and celebrities are already showing their support, with the likes of Behati Prinsloo, and Gisele Bündchen posting pictures of their Elephant Mini Bags on Instagram.
How cute is the elephant bag with beadwork made by Samburu women in Kenya!? I am happy to support @Doutzen in this important mission to protect the elephants. 100% of proceeds will be donated to the Elephant Crisis Fund, with the goal to end the slaughter of elephants for their ivory. You can get yours at https://www.loewe.com/usa/en/knot-on-my-planet @knotonmyplanet #elephantcrisisfund #knotonmyplanet Quão fofa é a bolsa de elefante com miçangas customizadas pelas mulheres de Samburu no Quênia !? Feliz em apoiar @Doutzen nesta importante missão para proteger os elefantes. 100% dos rendimentos serão doados ao Fundo de Crise do Elefante, com o objetivo de acabar com o abate dos elefantes. Você pode obter a sua no site da Loewe.
The bags are now available on loewe.com and at Bergdorf Goodman.