From Grabiela Hearst’s eco-friendly handbag collection made from existing materials to high street giants like Mango launching ‘committed’ collections and fashion’s favourite eco-warrior Stella McCartney, the industry is slowly but surely turning their heads to a more sustainable future.
Case in point? Ralph Lauren has reimagined its iconic polo shirt made from recycled plastic bottles and dyed in an innovative process that uses zero water.
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One iconic shirt, 12 bottles recycled. #TheEarthPolo. Designed with Mother Nature in mind. . Introducing the first-ever Polo shirt crafted from recycled plastic bottles—about 12 per shirt. Part of our commitment to prevent 170 million bottles from reaching the world’s landfills and oceans by 2025. . “Much more than a shirt, the Earth Polo is a testament to our ongoing commitment to innovation and being a force for progress in the world. We recognize that our products inevitably have an impact on our environment, and we know we have a responsibility to minimize that impact.” @DavidLauren, Chief Innovation Officer . Visit bio link or RalphLauren.com/EarthPolo to learn more about the latest chapter in our ongoing commitment to sustainability.
“Ralph Lauren will commit to removing at least 170 million bottles from landfills and oceans by 2025,” says David Lauren, chief innovation officer at the American fashion house. “Plastic waste is a major issue threatening the environment – we want to be part of the solution and utilize an innovative approach to create something valuable.”
Currently, the fashion industry are the second biggest contributors to global warming due to the amount of waste produced both from water to make the clothes and synthetic cottons that are not recycled properly and end up in landfill secreting harmful chemicals into the air.
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For every Earth Polo produced, approximately 12 fewer bottles end up in the world’s oceans and landfills. Our commitment: 170 million bottles recycled by 2025. . #TheEarthPolo. Designed with Mother Nature in mind. Learn more about our ongoing commitment to sustainability via bio link or at RalphLauren.com/EarthPolo.
“When Ralph founded our company more than 50 years ago, he did so with the idea that whatever we create is meant to be worn, loved, and passed on for generations,” adds Halide Alagoz, executive vice president, chief supply chain and sustainability officer at Ralph Lauren. “It’s with this spirit of timelessness that we approach sustainability.”
Ralph Lauren Earth Polo
Aptly named the Earth Polo, each piece is derived from approximately 12 plastic bottles, and is available for men and women in Ralph Lauren stores worldwide and RalphLauren.com.