Rihanna’s Fenty Fashion Label Launches In Paris Tomorrow

Rihanna, Fenty, Fenty Beauty, Fenty x Puma, LVMH, Celebrity Fashion Lines
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History is being made

The multi-Grammy-award-winning singer is just about poised to take over the world. Her latest venture, luxury fashion maison Fenty, will make its debut in Paris tomorrow. The full range of ready-to-wear clothing, accessories and jewellery will be on display for two weeks at a pop-up shop in the city's Marais district, and will drop online on 29 May. Fenty's first collection boasts 18 pieces - think exaggerated sleeves, futuristic shades, suits with matching bumbags, high-necked denim dresses and blazer-dresses with cinched waists (reflecting Rihanna's love of the corset). It's looking to be a blend of sharp tailoring and streetwear, in understated, monochrome colours, playing with some of the Diamonds singer's favourite and signature silhouettes. She’s been seen out in her designs, from a head-to-toe denim ensemble to a white blazer-dress in Paris. Basically, the garments are ones she would wear and ones she'd like to see available for her to buy. 

When it comes to luxury fashion convention, Queen Rih is rewriting the rules. She opened up to T Magazine, the New York Times' fashion counterpart, declaring,"I want to be as disruptive as possible. The brand is not traditional." Her line won't be launched during fashion week. She won't hold runway shows. There's no permanent boutique in the works. Hate seeing a must-have piece on the runway, then having a months-long wait before you can finally get your hands on it? Fear not - Rihanna has that problem too. She told reporters in Paris, "There’s no six-month wait [...] You see it, you love it, you want it". The clothes will be available on Fenty.com, and will also be sold in various pop-up shops, such as the current one in Paris. 

She has championed inclusivity in the past with her million-dollar makeup brand Fenty Beauty, famously introducing 40 foundation shades to suit a range of skintones, whilst also featuring hijab-wearing models in the brand's campaigns, and pushed size inclusivity with her Savage x Fenty line. Inclusivity is still at the fore with Fenty Maison, which will offer a greater range of sizes than other luxury fashion labels. As the first black woman to head an LVMH brand, she has declared herself open to working with young, up-and-coming black, brown and female designers. 

Oh, and while we were all freaking out over news of Fenty Maison, new Fenty Beauty lipsticks dropping and the brand's arrival in Boots, and even the prospect of new music from the global icon (on that note, she doesn’t know when her ninth album is coming out, but it will be a reggae one), it turns out we missed the fact that Rihanna’s been living in London for the past two years...

After fans spotted a Sainsbury’s supermarket bag in the back of one of her Instagram stories, they began to wonder whether the star was taking a break across the Atlantic, or whether it was a more long-term arrangement. The former BAZAAR cover star then confirmed the rumours in her T Magazine interview, telling the interviewer that she’s tried to "keep it a little incognito".

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Rihanna, Fenty, Fenty Beauty, Fenty x Puma, LVMH, Celebrity Fashion Lines
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