Acclaimed Dubai-based luxury e-tailer The Modist will be taking its impeccably curated, modest vision to Europe this summer with its first-ever European pop-up at Bicester Village in the UK. The six-week pop-up, launching August 12th, will showcase key seasonal pieces from leading luxury brands as well as its own brand ‘LAYEUR’.
Situated the heart of Oxfordshire’s scenic countryside, Bicester Village is an established shopping destination for travelling luxury consumers. Easily accessible by direct train from London’s Marylebone, the Village will serve as the perfect launchpad for introducing The Modist’s visionary collections and brand experience to an international, fashion-savvy audience.
“Ghizlan Guenez’s game-changing vision has captured the attention of a generation with women across the globe embracing the elegance of dressing modestly," says Desirée Bollier, Chair and Chief Merchant, Value Retail Management, operator of The Bicester Village Shopping Collection. "We are thrilled to be welcoming The Modist’s first European boutique to Bicester Village this summer; the pop-up will allow our international guests the chance to discover The Modist’s unique edit of the world’s most exciting brands who are quietly leading the charge in modest fashion.”
“We are delighted about the collaboration with Bicester Village, a pioneer in creating retail experiences that reflect their understanding of the customer, and we are excited to expand our community through them. The Modist is dedicated to offering an elevated and relevant experience to modest dressers globally across their diverse backgrounds, and our pop-up at Bicester Village will embody that,” adds Ghizlan Guenez, Founder and CEO, The Modist