To celebrate the launch of the new Tod’s store in The Dubai Mall, the brand has created seven pairs of shoes to match the seven Emirates.
The limited edition Gommino loafers have been designed in a soft wash denim and come in seven different shades to match the sands of the UAE: Ras Al Khaimah’s sands are white Ajman’s are cream, Sharjah’s are pale yellow, Abu Dhabi’s are ochre yellow, Umm Al Qaiwain’s are ocean blue, Fujairah’s are black and Dubai’s are a rusty red.
Tod’s have also tapped into seven regional influencers from each Emirate to highlight the 7 Sands Project: Madiya Al Awadhi from Fujairah, Khawla Al Serkal from Sharjah, Eisa Al Seboussi from Abu Dhabi, Sultan Khoury from Dubai, Shayma Al Mughairy from Umm Al Qaiwain, Reem Al Qassimi from Ras Al Khaimah and Alyazia Reyaysa from Ajman are now all ambassadors for the Gommino loafer.
The décor of the 155-square meter Dubai Mall-based boutique boasts silver mirrors, saddle stitched leather paneled clear glass vitrines, suspended showcases and dark chocolate leather sofas. The sundrenched space also features four large windows, filling the store with natural light.
The 7 Sands Project collection is available exclusively at Tod’s, The Dubai Mall.