Boucheron Opens Its First Boutique In The Dubai Mall

Last week the French Maison welcomed guests to one of its largest Middle East stores and showcased exclusive collections

Whilst Boucheron has been in Dubai at Mall of the Emirates since 2005, The Dubai Mall location marks its first standalone boutique in the new Fashion Avenue extension. It pays tribute to the Maison’s historical Hôtel Particulier on Place Vendôme that Frédéric Boucheron opened in 1893.

The light interior of the new Boucheron boutique in The Dubai Mall

The light marble façade and white and champagne-coloured setting nods to this particularly sunny spot in Paris, where the large green marble arches designed by Frédéric Boucheron were bathed in this warm light throughout the day until late in the evening.

The exclusive pink tourmaline Serpent Bohème bracelet

Boucheron creations showcased at the new Dubai boutique include timepieces and their iconic Quatre, Serpent Bohème and Nature Triomphante collections. A pink tourmaline bracelet and necklace are two exclusive Serpent Bohème jewels also available at The Dubai Mall, along with a bespoke selection of High Jewellery pieces.

Continuing Frédéric Boucheron’s tradition of welcoming customers as friends, the boutique also offers a special order service that guides clients through each step of a bespoke creation.