The first collection for the brand’s newly appointed creative director, Bernd Kroeber wanted to bring BCBG’s aesthetic back to its roots for spring/summer. Split into three stories, the latest line from the fashion house is emblematic of the iconic Los Angeles landscape.
Depicted in the juxtaposition of structure and femininity, the first delivery, City of Angels, is inspired by the duality of the sea and the city, from composition of the Los Angeles skyline to the softness of the West coast.
From left: Dhs670, Dhs1,260 and Dhs590
Victoria Canyon is inspired by nature with romantic silhouettes, botanical patterns and plenty of flirty dresses. The peach colours of the canyons mixed with sage greens, dusty blues and subtle prints are a nod to the southern Californian deserts.
From left: Dhs840, Dhs1,320 and Dhs970
The third delivery, Nostalgia Beach, channels bohemian glamour. Whimsical white dresses, vintage-print dresses with a ‘70s sensibility and a natural colour palette evoke memories of Malibu’s iconic beach scenes.
From left: Dhs1,140, Dhs500 and Dhs1,730
“My vision for this collection was the beauty of Los Angeles - a tribute to our hometown.” said creative director Bernd Kroeber. “We are tapping back into our contemporary roots and our mission to make women always feel beautiful and effortless.”
BCBG spring/summer 2018 is in stores now.