Breitling’s New Dubai Boutique Is The Epitome Of Industrial Chic

BY Delara Zand / Apr 11 2019 / 17:31 PM

The newly minted Mall of the Emirates store has a cutting-edge design concept, whilst honouring the watchmaker’s long legacy

Breitling’s New Dubai Boutique Is The Epitome Of Industrial Chic

The pinnacle of fine horology, Swiss luxury watchmaker Breitling has arrived at Mall of the Emirates.

The essence of the brand’s new retail concept is a modern interpretation of an elegant industrial loft, in a buzzing, urban environment.

Breitling takes us back in time to industrial buildings of the mid-twentieth century, an era in which it set itself apart from other watch brands and cemented its global reputation as a creator of highly coveted and sophisticated timepieces

Breitling Boutique, Mall of the Emirates. Supplied

The nods to Breitling’s heritage are also in the details. Amidst the custom-made furniture, note the aircraft propellers, bike and surfboard - a tangible manifestation of Breitling’s three core elements: land, sea and air. 

The brand's CEO, Georges Kern, said of the new venture, "The launch of Breitling’s third new boutique concept in a six-month period indicates the importance of the Middle East market to Breitling. Our redesigned boutiques respect Breitling’s long heritage, but they do so in a stylish, cool and informal environment which blends contemporary design with inspiration from the company’s rich heritage and its ties to aviation."

Breitling Boutique, Mall of the Emirates. Supplied

The shop brings together all of Breitling's colletions, with ornate displays showcasing the brand’s quintessential timepieces including the Premier, the Superocean Héritage II and iconic pilot’s watches Navitimer 1 and Navitimer 8, as well as some of Breitling’s vintage watches.

Customers can also get a look at the latest additions to the Navitimer, Superocean and Premier families, which launched at Baselworld watch fair and celebrate Breitling’s legacy in aviation and diving.

The Breitling Navitimer 1 Automatic 41, Supplied