Is A Cartier Watch A Good Investment?

Whether you’re opting for a classic Tank or a timepiece from the forever loved Panthère collection, Bazaar Arabia brings you everything you need to know before making a purchase…

From Princess Diana’s cherished Tank (it was a gift from her father) to Jackie Kennedy’s engraved timepiece, Cartier watches have graced the wrists of fashion icons and prominent figures throughout history.

These timepieces, renowned for their exquisite craftsmanship and classic elegance, have long symbolised sophistication and affluence. Cartier’s legacy in the world of luxury watches is unmatched, with each piece reflecting the brand’s commitment to excellence and innovation. Beyond their aesthetic appeal, the watches are often considered a wise investments, which begs the question of whether the pieces uphold their value as the years go by.

Cartier and Watches: A Brief History

To fully comprehend the brand’s role as a prestigious manufacturer in today’s world, it’s important to note its beginnings.

In 1904 Louis Cartier created the first watch for the brand. The monumental piece was designed to be worn on the wrist for his friend, Brazilian aviator Alberto Santos-Dumont. In the years to come, the French jewellery maison began producing timepieces for the public.

In 1914, the La Panthère motif first appeared on a wristwatch, featuring a sophisticated combination of glittering diamonds and onyx. Five years later, Cartier created the iconic Tank watch, which featured a distinct angular design.

Next came the Crash watch from the artisans at the maison’s London wing. The watch featured an innovative design with a case that appears to have been damaged by the wheels of a car. The design is still cherished as an original and bold interpretation of artistic creation.

Where Are Cartier Watches Made?

Over the years, the brand maintained its status as a frontrunner in the realm of watchmaking. Currently, Cartier’s watches are meticulously crafted in their renowned watchmaking manufacturing facilities, situated in the heart of the Swiss watchmaking industry. 

Established in 1972 in La Chaux-de-Fonds, Switzerland, these facilities are emblematic of Cartier’s commitment to precision and tradition. 

With over 1200 skilled artisans hailing from more than 30 nationalities, according to the French brand’s website, Cartier’s workshops blend time-honoured craftsmanship with modern technology to produce timepieces of the outmost quality.

The Cartier Manufacture in La Chaux-de-Fonds, inaugurated in 2000, serves as the focal point of the brand’s watchmaking operations, housing various crafts involved in the production process. 

Additionally, the Maison des Métiers d’Art, located adjacent to the Manufacture, is dedicated to preserving traditional techniques such as enameling, marquetry, and fine jewellery making.

In order to continuously refine their techniques, the brand also has a Manufacturing Lab in Couvet, where the latest technologies are tested.

The Different Types Of Cartier Watches

As previously mentioned, the French jeweller released its first timepiece more than a century ago. Ever since, Cartier has launched numerous lines, and some have become collectors’ favourite.

The Tank is a testament to Cartier’s timeless design and innovation. Inspired by the shape of military tanks during World War I, these watches feature clean lines, bold Roman numerals, and an iconic rectangular case.

The Santos collection pays homage to the legendary aviator Alberto Santos-Dumont. With its distinctive square case and exposed screws, the Santos watch exudes a sense of adventure and elegance.

The Panthère is characterised by its sleek and feminine design. Inspired by the grace and strength of the panther, these watches feature a supple link bracelet and a distinctive square case adorned with Cartier’s signature Roman numerals.

The Ballon Bleu collection is defined by its round case and unique blue sapphire cabochon crown. With its elegant curves and timeless appeal, the Ballon Bleu watch is a true statement of luxury and refinement.

The Baignoire line is named after its oval-shaped case, resembling a bathtub, which is called a baignoire in French. With its elongated silhouette and understated elegance, the watch is a timeless classic.

Is A Cartier Watch A Good Investment?

Cartier watches have seen steady price increases over the years, reflecting their enduring appeal and superior craftsmanship.

Currently, the Cartier website lists pieces with a starting point of Dhs 11,200 ($3,050) for a entry-level Ronde Must de Cartier to the exquisite Cartier Libre encrusted in diamonds for Dhs 1,101,905 ($300,000) and the pricing underscores its luxury status.

If you’re looking to add the pieces to your collection, especially as an investment item, there are a number of factors to consider when gauging the value of a watch. The specific model, condition, current and an estimated future market demand as well as rarity all play a part.

For instance, a difficult to source Santos Octagon from the 1990s or a piece with a dial featuring Arabic numbering rather than its usual roman numerals will fetch a much higher bid than the most common models.

Materials also play a significant role when it comes to a watch retaining its value. Timepieces made in solid gold hold their value better than steel or vermeil (gold plated silver).

A large Cartier Santos in yellow gold currently listed on the Cartier website for Dhs134,430 ($36,600), is being sold for Dhs114,230 ($31,100) on Sotheby’s, therefore retaining most of its original value.

As long standing symbols of opulence and sophistication, admired for their exquisite craftsmanship and timeless elegance, Cartier watches have been adored collectors’ items as well as investment pieces. With designs such as the iconic Tank, the adventurous Santos, and the elegant Panthère, Cartier offers a range of styles that are both luxurious and potentially sound financial decisions.

Considering their enduring appeal and value retention, a Cartier watch is a worthy addition to any collection.

Lead Image Credit: Photography: Fernando Gomez. Styling: Anna Castan

From Harper’s Bazaar Arabia’ Qatar’s Spring 2023 issue