Unique pieces and dazzling designs

An alluring fusion of classic splendour and contemporary wearability; Damas’ unique Sama collection lets all your jewellery fantasies become real.

Jewellery set, Dhs181,140, SAMA collection by Damas Jewellery. Dress, Dhs12,600, Jenny Packham at Bloomingdale’s Dubai

“SAMA comes as a natural evolution of the great vision we set forth three years ago,” says Anan Fakhreddin, CEO of Damas. “It presents not just a product-line but an entire experience and showcases what lies at the heart of the brand – what Dubai and the UAE has taught us. It is a premium and luxurious offering that will capture the essence of the brand globally.”

Jewellery set, Dhs166,670, SAMA collection by Damas Jewellery. Dress, Dhs4,750, Maria Lucia Hohan at Bloomingdale’s Dubai. Shoes, Dhs3,000, Jimmy Choo. Prices approximate.

Derived from the Arabic word ‘Sumou’ meaning ‘elevation’ or ‘splendour’, the opulent fine jewellery collection boasts Penélope Cruz and offers one-of-a-kind masterpieces that are so rare, there is only one piece of each in existence.

Jewellery set, Dhs78,620, SAMA collection by Damas Jewellery. Blazer, Dhs3,400; trousers, Dhs2,150, both Off-White at Ounass

“We are thrilled to be working with Penélope, an ambassador whose values and characteristics perfectly fit the heart of the brand,” Anan continues. “She is one of many celebrities we’ve tied up with but this is, by far, our most glamorous campaign. With this launch, and the collaboration, we are truly moving from a famous jewellery retailer in Dubai to conceivers of a famous jewellery brand from Dubai.”

SAMA is now available at select Damas luxury boutiques across the GCC.

Jewellery set, Dhs76,770, SAMA collection by Damas Jewellery

Styling: Gemma Jones. Photography: Marie Baersch. Hair: Alena Moiseeva at MMG. Make-up: Hedi Kalmar at MMG. Model: Nadya at MMG.

With thanks to Palazzo Versace Hotel, Palazzoversace.ae