“Today women’s watches make up 50 per cent of Parmigiani Fleurier’s market,” Michel Parmigiani begins when we meet with him at Jumeirah Al Naseem. “We are seeing more and more interest in mechanical timepieces, with a number of our female clients now interested in these models only.”
At SIHH this year the Swiss luxury watchmakers unveiled their Kalparisma Nova Galaxy, which celebrates the 10th anniversary of the Kalparisma collection developed exclusively for women. It features a dial of aventurine glass (the sparkling material that is the accidental result of a 19th century Italian glassblower spilling copper shavings into molten glass) with a small golden "Nova" star as the small seconds indicator at 6 o’clock performing one revolution per minute.
The new Kalparisma Nova Galaxy features an aventurine dial with a rotating gold star and diamond-set bezel
Available in limited editions of either 28 rose gold models priced at Dhs 91,461, or nine in white gold at $128,190, the new Kalparisma timepiece is just one example of Parmigiani’s limited production. “We need an average of five years to create a new collection due to our work on the movements,” Michel explains. “But we are regularly introducing new designs for existing collections, such as the 2018 Karlparisma in blue aventurine glass.”
Michel also reveals an exciting new development in their female timepiece division, which will see the brand creating exclusively female timepieces in their Haute Horlogerie segment. “At Parmigiani we firstly have the Collections, which start at prices of $9,000 and go up to $100,000,” Michel outlines. “Then we have our Haute Horlogerie pieces with their complications that are priced from $100,000 up to about $1million.” Until now, however, a woman could only have worn a timepiece from the Haute Horlogerie line as a unisex model.
“With this 50 percent female turnover at Parmigiani we’ve realised that such a unisex approach for women isn’t enough anymore,” says Michel. “Previously the easiest way to design a ladies watch was just to set the bezel with diamonds. But we have to explore new ways.”
Popular ladies watches include unisex models such as the Tona 1950 with a diamond-set bezel
“I can’t speak too much just yet about these new female collections, but they will have dedicated sizes with diamond and gemstone settings,” Michel concludes. “We want to remain faithful to the Parmigiani brand identity whilst exploring the trends and fashions from across the world. We will be inspired by women globally.”
Parmigiani Fleurier timepieces are available from select Damas boutiques.