L’Oréal Goes Green With Its New Sustainability Initiative

BY Sarah Joseph / Jun 29 2020 / 08:30 AM

The company has officially announced big ambitions to achieve carbon neutrality by improving energy efficiency and using 100% renewable energy by 2025

L’Oréal Goes Green With Its New Sustainability Initiative

Change is afoot as we see brands around the world adopting green initiatives to address the issues surrounding the beauty industry and sustainability – and one of the most well-known companies within the industry is taking a stance, pledging to address issues surrounding sustainability head on.

Tackling the environmental impact has always been at the forefront of L’Oréal’s plans. As the company has been in the business for over 100 years, it become aware of the need to respond to environmental challenges early on, beginning with its plants and distribution centers across the world.

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From the air we breathe to the foods we eat, #biodiversity is at the foundation of human health. Today, let's remember that we have a small window of opportunity to bend the curve on biodiversity loss for the benefit of all life on Earth. At L'Oréal, we are working at all levels to build a future in harmony with nature. Besides our commitment to producing sustainably, to limit our impact and to safeguard nature, we have invested 50 million euros to create the L'Oréal Fund for Nature Regeneration that will restore one million hectares of degraded ecosystems; capture 15 to 20 million tons of CO2 and create hundreds of job opportunities. The communities concerned by such activities will live in a healthier environment, benefit from new economic opportunities and enhanced resilience to climate change. Our Solutions are in nature! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #BiodiversityDay #lorealtakespart

A post shared by L'Oréal Group (@loreal) on

The company recently revealed its latest set of ambitions for 2030, while also reinforcing its commitments to both sustainability and inclusion.

The programme includes three basic principles to transform L’Oréal’s business in order to ensure it respects planetary boundaries, empowers L’Oréal’s consumers for sustainable consumption choices and contributes to solving environmental challenges by sustainable initiatives – all through an unprecedented plan it launched earlier this year in May.

“L’Oréal’s sustainable revolution is entering a new era. The challenges the planet is facing are unprecedented, and it is essential to accelerate our efforts to preserve a safe operating space for humanity. We do so in our own business operations and in our contribution to the society at large,” chairman and CEO of L’Oréal Jean-Paul Agon said.

“As an industry leader, we consider that it is our role to contribute to building an inclusive and sustainable society,” L’Oréal chief corporate responsibility officer Alexandra Palt said.

As the beauty giant aims to transition to a way of operating its entire business in a sustainable way, the group has defined new quantifiable targets for 2030 by tackling the three core issues of preservation of biodiversity, sustainable water management and circular use of resources.

Lead image courtesy of instagram/ lorealparis

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