Keeping true to the core philosophy of the company’s ‘PEOPLE FIRST’ policy, Shiseido has launched an initiative to help those communities affected by the COVID-19 crisis. The Japanese based company is now extending its primary corporate principles locally with their efforts to support the community during this challenging time.
Shiseido initially donated 1 million euros (approx. Dhs3,995,782) to split between the French, Italian, Spanish, German and British Red Cross National Societies, all of which work to support vulnerable communities and individuals around the world.
Masahiko Uotani, President & Group CEO of Shiseido Co. Ltd, said “PEOPLE FIRST is a core value of our DNA as a company of Japanese origin and is the very essence of Shiseido. It has been passed down since our founding in 1872, and to this day – for every employee – it is at the core of everything we do. In these unprecedented times, this philosophy is even more relevant.”
Lead image courtesy of instagram/Shiseido