How Are Industry Insiders Reacting To Emily In Paris Season 2?
Experts clearly have a love-hate relationship with the much-talked-about show, Bazaar Arabia spotted a number of posts on LinkedIn that have caused quite a social media stir
If you’re anything like us, you’ve already binged watched season 2 of Emily in Paris. However, if you haven’t gotten a chance to see the show or don’t have the slightest idea of what its about, here’s a quick rundown. The series follows Emily Cooper (Lily Collins), an American that moves to Paris to work with a marketing agency, thus making her Emily in Paris.
Unfortunately seasoned PR and marketing professionals feel that the depiction of Emily’s job is as unrealistic as most of the outfits she wears on the show. Just like fashion journalists who have balked in the past at the way their role has been portrayed in numerous series and films, its now the turn for social media experts and consultants to find themselves up in arms at the way the series has sugarcoated the labour intensive job of building brand awareness, creating viral content, or even making a personality a household name.
Here Bazaar Arabia shares a few pot stirring posts from LinkedIn that call out just how far fetched the marketing story lines are on Emily in Paris. And their collective plea that future episodes depict a more realistic, and decidedly less glamorous, portrayal of what it really takes to make a brand stand out from the crowd.
Tim Renders, Agency Director and Founder, Entre les lignes Agency
While Emily pranced around in Chanel from head to toe in Paris, Renders of Entre les lignes Agency could not afford to pay rent when he initially started working.
Olivia Murphy, Head of Marketing, 92 Degrees
If only we knew what keyword research Emily had done to produce viral social campaigns. Hopefully we get an episode next season where she works on her keyword research.
Stevie May, CD and Copywriter, Stevie May Creative
From the gorgeous wardrobe to the ideas, we all wish we had it as easy as Emily.
Polly Chapman, Brand Communications Lead, Flaunt Digital
Chapman definitely seemed to appreciate the show for the clothes and not its marketing sense.
Dr. Leigh George, Branding and Marketing Consultant
Dr. George, a seasoned marketing professional, had a strong choice of words for the series as she wishes that Emily explored the French culture rather than imposing on it.
Matylda Setlak, Managing Director, All 4 Comms
Like the others, Setlak shares a love-hate relationship for show as she likes it for the fashion and strongly dislikes it for the easy going depiction of PR professionals.
Lead image courtesy of Instagram /@lilyjcollins