Vacheron Constantin Reflects On 270 Years In The Spirit Of Ramadan
As 2025 marks Vacheron Constantin’s 270’s anniversary, the maison has embarked on a quest to reflect on its heritage, craftsmanship and innovation
Ramadan is the ultimate celebration of community and giving back, while proffering a contemplative moment for us all to reflect on our chosen paths. In a nod to this important period, Swiss watchmaker Vacheron Constantin is reflecting on its own journey – all 270 years of it, since the maison was first founded in Geneva in 1755, surrounded by the picturesque Jura mountains. In a new campaign following four exceptional regional talents, Vacheron Constantin is exploring the pursuit of excellence, dedication and extraordinary savoir faire.
“Celebrating 270 years of watchmaking excellence, we view Ramadan as a time for reflection and sharing meaningful moments with our community,” says Christophe Ramel, managing director of Vacheron Constantin Middle East. “The journeys of these remarkable talents pay tribute to the craftsmanship, heritage, and innovative spirit that have defined our maison for centuries.”
For its Ramadan campaign, four videos shadow Aljoud Lootah, Adi Al Fardan, Nouf AlMoneef, and Fatima AlBlooshi; each masters of their own talents. Product designer Aljoud Lootah is guided by precision and purpose to tell stories that bridge the past and the future, explored through her innovative furniture designs and home accessories. Jewellery designer Adi Al Fardan, meanwhile, celebrates the Gulf’s rich heritage through his glittering creations featuring the finest diamonds and coloured gems. As an interior architect and designer, Nouf AlMoneef’s works share Vacheron Constantin’s meticulous attention to detail, while Fatima AlBlooshi’s creations forge a path that embodies both continuity and progress.
Those inspired by the campaign can also visit The Quest exhibition in Abu Dhabi, the maison’s anniversary activation, which runs from February 21 April 15, 2025. Celebrating 270 years of watchmaking mastery, the exhibition also highlights the region’s cultural heritage with a special program of events and craftsmanship workshops.
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