What do Gwyneth Paltrow, Kate Hudson and Zoe Saldana have in common? Apart from storied acting careers and a slew of hunky Hollywood husbands – obvs - the three leading ladies of cinema are now all the face of Dubai Corporation for Tourism and Commerce Marketing (DCTCM)’s latest campaign video.
In a series of three teasers for A Story Takes Flight shared on YouTube, Gwyneth, Kate and Zoe are filmed exploring Dubai, from Old Town to the desert.
“One of my favorite parts of traveling is to truly connect with a city, its people and the local culture," says the Oscar-winning actress. "Dubai is special because it's a melting pot. Both the ones born here, who are so proud of their heritage, and those who are recent transplants, bringing with them their own values and traditions, contribute to writing the future story of the city. My time in Dubai was beyond anything I expected and there’s still so much more to see.”
Zoe Saldana says of her video, “The variety Dubai gave me was perfect. I went from riding horses at sunrise to watching the sunset from 150 meters in the sky. I can’t wait to bring my boys here to continue the adventure.”
“Honestly, I was so grateful for the hospitality I received. I spent a lot of time exploring the winding streets of Old Dubai," said Kate in a statement. "It’s incredible to find such a vibrant art and music community in the heart of such a modern, futuristic city – which is what most people think Dubai is. But really, the friendliness of the people is what made my visit amazing, and it’s why I’ll come back.”
“Inspired by His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Vice President and Prime Minister of the United Arab Emirates, and Ruler of Dubai’s aspirational leadership, the people of Dubai reflect the city’s underlying spirit, where the pursuit of excellence has no finish line,” says Issam Kazim, CEO, DCTCM.
“As a city, we were thrilled to have the opportunity to host Gwyneth, Zoe and Kate, and work with such an incredible director, which Reed [Morano] is. Through the eyes of the actresses we see the values, connections, and experiences that are engrained in the fabric of Dubai. This is what we represent. We are proud to be a city home to over 200 nationalities and we welcome visitors to write the next chapter of their story here.”