BAZAAR 101: Who Was Diana Vreeland?

Jackie O, Bazaar Fashion Editor, Tastemaker, Trendsetter, Kennedy, Diana Vreeland
BAZAAR gives you the lowdown on one of the fashion industry's most prolific names

As fashion editor of Harper’s Bazaar from 1936 to 1962, Diana Vreeland broke all the rules “Style: All who have it share one thing — originality,” she once said, and Vreeland was, above all else, an original

Harper's Bazaar cover shot by Louis Dahl Wolfe, 1942

Always looking for the next big thing, she was the first fashion editor to endorse and publish the bikini (“The bikini is the most important thing since the atom bomb.”).

She made jeans fashion staple they are today (“Blue jeans are the most beautiful things since the gondola.”)

Harper's Bazaar cover styled by Diana Vreeland, 1960

Endlessly quotable, Vreeland started a Harper’s Bazaar advice column called “Why don’t you…?” with her own quirky musings (“Why don’t you… wash your blond child's hair in dead champagne, as they do in France?")

She is credited with discovering actress (then model) Lauren Bacall during World War II and styling American first lady Jackie O.

Harper's Bazaar cover featuring Lauren Bacall styled by Diana Vreeland, 1943


Alexander Vreeland on why Diana Vreeland Parfums will surely play a starring role in every fragrance afficiando’s perfume collection

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Jackie O, Bazaar Fashion Editor, Tastemaker, Trendsetter, Kennedy, Diana Vreeland