Instagram has been making drastic movements towards a safer and healthier future for all users of late. The photo sharing platform recently announced it is testing the removal of likes in order to combat mental health problems, after results showed the importance people were placing on their engagement rate, and how they used the app for self-validation. And now, the tech giants have announced further steps aimed at the younger members of the Instagram community.
In a bid to keep minors who use the app safe, Instagram will no longer allow those under the age of 13 on the app. Instagram will now prompt every user to enter their date of birth when singing up, and those with a Facebook account will have their information automatically linked.
A new setup for the direct messaging service will also be put in the place. Instagram will be rolling out the option for people to choose to no longer receive messages or be added to chat groups by people they don’t follow
“Understanding how old people are on Instagram is a central part of the work we’re doing to keep young people safe,” the brand says in a statement. “It will allow us to create age-appropriate experiences for our youngest community members, while living up to our longstanding rule to ensure people who are underage do not have access to Instagram.”
“The safety of young people has always been central to our decision-making, but we are increasingly doing more. Over the coming months, we’ll be exploring additional changes using birthday information; for example by recommending young people enable more private settings.”