The trial aims to reduce the pressures of social media and remove any competition between users.
Adam Mosseri, head of Instagram, said in a statement: “We’re expanding those tests to include a small portion of people in the US next week.”
“It’s about young people,” he continued. “The idea is to try depressurising Instagram, make it less of a competition and give people more space to focus on connecting to people that they love, things that inspire them.”
The removal of public engagement metrics would arguably be damaging for Instagram professionals such as influencers, many of whom are voicing their irritation at the move, while others think it will help many with their mental health while online.
Numerous reports have been published suggesting that Instagram negatively impacts a user's mental health, due to pressures of perfectionism and inspiring a sense of failure.
Instagram says it has more than 1 billion monthly active users and more than 500 million daily story active users, according to ABC.
Last month, Instagram announced it will eliminate filters that promote face-altering and mimic the effects of plastic surgery as it portrays an unrealistic standard of beauty.
From Harper's Bazaar U.K.