What Is J-beauty?

BY Sonam Basantani / Oct 25 2019 / 17:04 PM

BAZAAR reveals everything you need to know about the skincare buzzword!

What Is J-beauty?

J-beauty, formally known as Japanese beauty, is the older, minimalist sibling of K-beauty. While K-beauty has boomed all over the beauty-sphere, J-beauty isn’t considered a skin-trend and is way more understated in its approach. The sophisticated skincare system aids in prevention rather than treatment and focuses on key products and their application techniques.

Unlike popularized K-beauty, which has a minimum of 10-steps and a few sheet masks for perfect pore-less skin, J-beauty has a ‘less is more’ sentiment with an emphasis on high-end and high-performance products. Keeping extreme efficacy in mind, the routine has four streamlined steps from cleanser, essence, serum to lotion for the coveted and enviably soft and supple skin.

Formulas have an innovative and scientific methodology combined with heritage and indigenous ingredients like rice, cherry blossom and camellia flowers to give you the ultimate goal of ‘mochi-hada’ which basically means baby-soft skin resembling the infamous mochi ice cream dessert.

Here are BAZAAR’s must-try J-beauty buys.


Tatcha Camellia Cleansing Oil

A blend of camellia and rice bran oils melt away any dirt or make-up residue for fresh and squeaky-clean skin.

Dh261, Amazon.ae


SK-II Facial Treatment Essence

This best-seller is an absolute staple in J-beauty for immaculately clear skin. The hydrating and lightweight water formula gently exfoliates without stripping skin of moisture and helps purify for a flawless complexion.

Dh364, Revolve.com


Shiseido Bio-Performance Glow Revival Serum

This multi-tasking serum reduces discoloration, dullness, redness and signs of ageing to give you an even-tone radiance and supple skin.

Dh502, Sephora


Suqqu Hydro Lotion

A lotion in J-beauty is essentially a hydrating toner that acts like a liquid moisturiser. This super-charged formula, in particular, consists of active ingredients that lift and firm for a visibly softer and plump appearance.

Dh300, Selfridges.com


Decorté Moisture Liposome Face Cream

The lightweight emollient moisturiser has anti-ageing active ingredients that deeply hydrate skin for a smoother, firmer and youthful glow.

Dh365, Harrods.com