Emma Watson is celebrating the release of Little Women by encouraging strangers to read the Louisa May Alcott classic. The actress – who plays Meg in the Greta Gerwig adaptation – has teamed up with Book Fairies Worldwide in an effort to get thousands of people to find and read the book.
The concept is that 2,000 copies of 'Little Women' (in over 100 different editions) have been hidden in 38 countries across the globe, in cities including London and New York, all of which have a personal note written from Watson. It is the largest book fairy event ever.
"I'm excited to reveal a global effort with @bookfairiesworldwide to hide 2,000 copies of Little Women! #LWBookFairies starts today and features over a hundred different editions of Louisa May Alcott’s classic novel to celebrate the release of #LittleWomenMovie, every one of which has a special note from me inside.
"38 countries are involved in the campaign, and it’s going to be the largest book fairy event ever - follow the hashtag to see where they are being hidden over the next few days! Do you believe in book fairies?"
This is not the first time that avid reader Watson has taken part in a book fairy event – she previously hid copies of books by feminist authors around numerous citites to celebrate International Women's Day.
View this post on Instagram
Book fairies are happy, happy people. This is the state you would normally find a book fairy in - searching for the perfect place to leave a book that is likely to make a stranger’s day while trying to avoid being seen Anyone can be a book fairy. All you need is a pile of books to ‘donate’, some official stickers and an idea of where you’d like to hide the books! The wonderful Emma Watson kicking off our #LWBookFairies activity in London #ibelieveinbookfairies #emmawatson.