Kim Kardashian Has Finally Renamed Her Shapewear Line After Backlash

BY Delara Zand / Aug 27 2019 / 16:23 PM

She's dropping the name of her new shapewear brand

Kim Kardashian Has Finally Renamed Her Shapewear Line After Backlash
Getty Images

Following major backlash after announcing that her new shapewear line was launching under the name 'Kimono', Kim Kardashian has finally revealed the new - and less controversial - name: SKIMS. 

"My fans and followers are a huge inspiration to me – I’m always listening to their feedback and opinions, and am so grateful they shared their ideas for a new brand name," she wrote on Instagram. "After much thought and consideration, I’m excited to announce the launch of @SKIMS Solutionwear™ coming September 10. I love the idea that the pieces will be the closest thing to someone’s skin, skimming with amazingly soft and supportive fabrics which accentuate the best parts of our bodies."

SKIMS Solutionwear will officially launch on 10 September in sizes XXS-5XL.

Original Story 02/07/2019

If you haven't been keeping up with this Kardashian, she's had a whirlwind of a week. Last Wednesday, she announced that she was launching a shapewear line - it would be, according to her Instagram post, "shapewear and solutions for women that actually work".  The reality-TV-star-turned-beauty-mogul intended the range to be inclusive, declaring that the sizes would range from XXS to 4XL and the items would come in nine shades. There was one particular detail, however, that instantly grabbed the public's attention.

The name, 'Kimono Solutionwear', was stirring controversy, with many accusing the star of cultural appropriation; the kimono is a traditional garment in Japanese culture, and one that bears little resemblance to Kim's spandex shapewear. The hashtag #KimOhNo began trending, as many who deemed the name offensive took to social media to condemn it. Widespread rumours that Kim was trademarking the word 'kimono' caused further outcry. 

The former BAZAAR cover star originally made it clear to the The New York Times that she would stand by her decision, but things seemed to come to a head when Kyoto's mayor, Daisaku Kadokawa, wrote to Kim outlining the significance of the kimono and imploring her to reconsider the name. Yesterday, it became apparent that she'd given in to the pressure, confirming on social media her intention to rename and relaunch the brand. 

We have yet to find out the new name, but we'll keep you posted.

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