Kim Kardashian Is Renaming Her 'Kimono' Line After Facing Backlash

Kim Kardashian, Keeping Up With The Kardashians, Kimono, Shapewear, Celebrity Fashion Lines
Instagram/KimKardashian
She's dropping the name of her new shapewear brand

If you haven't been keeping up with this Kardashian, she's had a whirlwind of a week. Last Wednesday, she announced that she was launching a shapewear line - it would be, according to her Instagram post, "shapewear and solutions for women that actually work".  The reality-TV-star-turned-beauty-mogul intended the range to be inclusive, declaring that the sizes would range from XXS to 4XL and the items would come in nine shades. There was one particular detail, however, that instantly grabbed the public's attention.

The name, 'Kimono Solutionwear', was stirring controversy, with many accusing the star of cultural appropriation; the kimono is a traditional garment in Japanese culture, and one that bears little resemblance to Kim's spandex shapewear. The hashtag #KimOhNo began trending, as many who deemed the name offensive took to social media to condemn it. Widespread rumours that Kim was trademarking the word 'kimono' caused further outcry. 

The former BAZAAR cover star originally made it clear to the The New York Times that she would stand by her decision, but things seemed to come to a head when Kyoto's mayor, Daisaku Kadokawa, wrote to Kim outlining the significance of the kimono and imploring her to reconsider the name. Yesterday, it became apparent that she'd given in to the pressure, confirming on social media her intention to rename and relaunch the brand. 

We have yet to find out the new name, but we'll keep you posted.


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Kim Kardashian, Keeping Up With The Kardashians, Kimono, Shapewear, Celebrity Fashion Lines
Instagram/KimKardashian