You might want to consider spending more time honing your social-media skills after reading this. The Kardashian-Jenners are now considered such valuable influencers on Instagram that brands can pay six-figure sums to be featured in just one post.
According to Hopper HQ's 2019 Instagram Rich List, Harper's BAZAAR Arabia's July/August Cover Star Kylie Jenner is the highest-paid Instagram influencer (as well as now being Forbes' youngest self-made billionaire), making an estimated Dhs 4.65 million ($1,27 Million) for each post shared with her 140 million followers. Former Harper's BAZAAR Arabia cover star Kim comes close behind, earning up to Dhs3.3 million ($910,000) from companies hoping to get access to her 144 million followers. Kendall, also a former BAZAAR cover star, ranks highly on the list too, earning Dhs2.2 million ($611,000) for posts on her account with 114 million followers. Khloe ranked right behind Kendall earning Dhs2.19 million ($598,000) a post with a follower count of 96.6 million. It's safe to assume that Kourtney, with her 80.5 million follower base makes a similarly large sum.
The products they endorse – from weight-loss teas to waist trainers – "sell out immediately," explains Michael Heller, the CEO of digital-marketing firm Talent Resources (the company that arranges many of the reality-TV family's deals), so brands see it as a guaranteed return on investment.
He adds that social-media posts now make up a significant portion of the Kardashians' wealth – "about 25 per cent of their income". Kim Kardashian also commonly uses social media to promote ventures in which she has equity, such as her range of "kimojis", or the LuMee phone case.
Don't worry about being fooled by not realizing a post is sponsored – these women are all pros and label their commercial partnerships accordingly (for the most part). To see which Instagram posts have been paid for, just look out for the tell-tale #ad or #collab.
Press play to watch Kim Kardashian answer our quick-fire questions on her BAZAAR cover shoot...