Nike Unveils The Last Installment of Its Dream Crazier Campaign With UAE Football Coach Houriya Al Tahri

Nike Dream Crazier, Houriya Al Tahri, Nike Hijab Pro, Nike Middle East
“I’m not just a coach or an athlete, I’m a human – so helping people grow, or giving someone an opportunity is really important to me.”

Ladies and gents, let us introduce you to Houriya Al Tahri – not that she needs it. This 33-year-old Emirati superstar not only claims the title of the UAE’s Asian Football Confederation’s first licensed female football coach, but also holds a seat at the table for the UAE Women’s Football Committee as Technical Director. Oh, and she’s the last (but not least) face of Nike’s Dream Crazier installment – a video campaign that celebrates fearless sports people around the globe.

Following in the footsteps of Emirati Figure Skater Zahra Lari and marathoner-slash-mountaineer Manal Rostom, Houriya’s video reveals the story of how her dream began the first time she kicked a football around the park with her brother as a child. Since then, she’s been committed to changing the narrative of female footballers in the region, championing the unexpected in announcing her next big dream – to become the first Arab woman to own a football club.

“I’m not just a coach or an athlete, I’m a human – so helping people grow, or giving someone an opportunity is really important to me,” says Houriya. “I feel happy and content when I go home at the end of the day, knowing that I was able to do that. Even when we lose a game, I always just think to myself: these young girls have an opportunity, that was not always available – and that is what is most important.”

Can anyone say girl power?

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Nike Dream Crazier, Houriya Al Tahri, Nike Hijab Pro, Nike Middle East