“If there were legends today, then they would definitely be in a different form,” Yousra tells BAZAAR on set of our September cover shoot. “Today, we see so-called ‘legends’ on social media that are by no means legendary. In my opinion, their fame isn’t the outcome of their efforts, but rather the efforts given to them by others. It’s not the result of genuine work, nor this person’s appreciation of art.”
One of the last great icons whose sense of mystery is still unpenetrated by the levelling effects of social media, BAZAAR asks Yousra if being untouchable is synonymous with true stardom. Emphasising the overwhelming need to stay authentic in a world consumed by instant digital gratification, she explains, “I think the standard for a true legend is to be honest with yourself and in your work, and not only because it’s profitable. You need to be truly passionate about what you do.” She continues, “Love, faith and respect are what makes a true star.”
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“If there were legends today, they would definitely come in a different form. Now we see people on social media that are by no means legendary. Their fame isn’t the outcome of their efforts, but rather the efforts given to them by others.” One of the last icons whose mystery is unpenetrated by the democratising effects of social media, Yousra emphasises the overwhelming need to stay authentic in a world consumed by instant digital gratification. Tap the link in our bio to read more. "عليك أن تؤمن بما تفعل، فهذا معيار الأسطورة الحقيقية. إذا كان هنالك أساطير في أيامنا هذه، لابد لها أن تأتي بشكل مختلف. فإننا نرى الآن أشخاصاً أسطوريين على مواقع التواصل الاجتماعي بأشكال مختلفة. ولم تكن شهرتهم نتاجاً لجهودهم، بل كانت ثمرة جهود الآخرين. " كواحدة من آخر الرموز الذين لم يسمحوا لعالم التواصل الاجتماعي من اختراق ما يلف حياتهم من غموض وخصوصية، تؤكد لنا يسرا على الضرورة الماسة للحفاظ على هويتنا الحقيقية في عالم متخم بالرقمية Editor in Chief: @salmaawwadofficial Interview: @favouritething Photographer: @ramshergill Stylist: @yasmineeissa
“The entire world is now revolving around social media, not just this [film] industry. Unfortunately, I don’t think it always presents the truth. On the contrary, sometimes it even distorts reality.”
So does that mean she’ll never even consider launching a platform of her own?
“I have a few ideas regarding it, but I’m not sure whether I’ll put them into practice. The ideas come and go… I still have my doubts about what I can gain or give to social media.”
Click here to read the full interview.