"The biggest learning that I will take away from all of this is that we need to think differently – this includes myself, our brand, and our industry generally. We need to rethink how we create, produce and consume, taking into account what’s necessary, how is it sustainable, how is it efficient, and how are we as a company evolving with the world and acting responsibly. You can never be too comfortable; it’s important to be agile and be able to quickly pivot.
Equally, on a personal level, I have also fully realised the power of positive thinking. It’s easy in a time like this to feel defeated, and despite it being a devastating global crisis, we have to see the silver lining and know that eventually it will pass, find comfort that we’re all in it together, and learn from it.
Everything is changing on a daily basis, and will likely continue to do so, but I feel strongly that many of these changes are for the better. While quite a few plans are up in the air, as we follow updates and act accordingly, what I do know is that we will absolutely be changing many of our existing business practices to be more efficient, sustainable and mindful – as I touched on before. I think we will also see these changes across the industry, particularly the luxury-goods sphere. Not only because this time is an opportunity to reflect upon what works and what doesn’t, but also because consumer demand is changing. As a company and as an industry, we must continuously evolve with it and be open to change if we want to have a promising future."
Lead image courtesy of Tamara Ralph
Harper's Bazaar Arabia May 2020 Issue