Exclusive: Dior Used Real Flowers To Print On Their S/S20 Dresses

BY Milli Midwood / Sep 25 2019 / 17:06 PM

The brand's commitment to sustainability saw the use of eco-printing for the first time

Last night, Dior presented their spring/summer 2020 collection that payed tribute to nature. Maria Grazia Chiuri’s commentary on current climate crisis was echoed not just through the staged the runway, which was set in the middle of a secret woodland garden and saw models walking between the trees, but through the clothes themselves.

Dresses were made using eco-printing, a technique where real flowers are used to imprint on the fabrics. The garden is central to the French fashion house’s history, and in an exclusive video shared with BAZAAR, the Maison takes us inside the process of the making on the dress.



“Eco-printing is a type of printing,” says Antonella Ragno. “Once plants are picked, I place the leaves on mesh and then I roll it up for boiling. I use a fabric that will allow me to set the leaves on wool. This is a solution made of water and iron that I will then place over my work. I try to press as much air out as possible and make sure the leaves stick to the fabric.”

Press play on the video to see inside the brand’s eco-printing technique.